Thomas Spicer·PinnedAmazon Rapid Retail Analytics: New API for Real-time MetricsUnleash the power of your data with Amazon Rapid Retail Analytics for real-time insights for Amazon Vendor Central and Seller Central. — Amazon Vendor Central and Seller Central have a new real-time API, Rapid Retail Analytics. Openbridge partnered with Amazon on a closed beta of the new API, and we are excited to announce that we have finally released it. Getting insights on data-driven selling on Amazon has never been easier.Amazon6 min readAmazon6 min read
Thomas Spicer·PinnedUnlocking Amazon Vendor Central Data With New APIAmazon Vendor Central has a new, modern Selling Partner API (SP-API). The new API supports both sellers and vendors alike within a unified platform. — Seller Central has had API access under the Amazon Marketplace Web Service (MWS) umbrella for years. Amazon Vendor Central? They have had a more complex journey for programmatic access until now. Amazon released a new version of MWS called the Selling Partner API (SP-API). The new API supports code-free Amazon…Amazon7 min readAmazon7 min read
Thomas Spicer·Mar 4, 2024Verified Amazon Connector for Google SheetsConnect Amazon and Google Sheets to keep data synced with scale, efficiency, and simplicity. — Do you want to use Google Sheets for Amazon Sponsored Brands, Products, Display, or TV analysis? Would you like to use Google Sheets to automate Amazon DSP, Amazon Marketing Stream, Vendor Central, and Seller Central data analysis? Rather than manually downloading Excel or CSV reports and importing them into Google…Ecommerce5 min readEcommerce5 min read
Thomas Spicer·Feb 27, 2024Optimizing Amazon Brand Store PerformanceUsing insights to fuel Amazon Brand Store best practices, growth, and scale — Amazon now offers extensive performance insights for brand stores that provide metrics on your customer experience and products and recommendations on improving visibility. These brand store insights are now available via Amazon APIs, which allows fast, automated access to data that allows your team new pathways to analyze, visualize, and…Amazon Selling Tips6 min readAmazon Selling Tips6 min read
Thomas Spicer·Feb 12, 2024Private Amazon Catalog Keyword TrackerThe best Amazon keyword tracker is the one you own, fueled by data from Amazon’s API — You can now access keyword-level catalog data directly from Amazon APIs delivered to a private, trusted cloud warehouse or data lake you own. Choose industry leaders like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena to store your data privately. How Does The Amazon Catalog Keyword Tracker Work?Ecommerce4 min readEcommerce4 min read
Thomas Spicer·Feb 6, 2024Own Your Amazon Price Tracker DataThe best Amazon price tracker is the one you own — You can now directly access ASIN-level product tracker data directly from Amazon APIs. Unlike other product pricing tracking tools, Openbridge delivers product pricing data directly to a private cloud warehouse or data lake like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena. You own the data. …Amazon4 min readAmazon4 min read
Thomas Spicer·Jan 17, 2024Amazon Vendor Central Traffic Report InsightsData-driven customer engagement and sales growth with Vendor Central Traffic analysis — Traffic reports for Amazon Vendor Central contain valuable information for understanding customer interest and demand for various products. Here is how Amazon describes the Vendor Central Traffic Report; Quickly identify changes in relevant traffic-related metrics That description does not do the report justice! Let’s dig in and help Amazon out…Amazon Vendor Central5 min readAmazon Vendor Central5 min read
Thomas Spicer·Jan 15, 2024The Missing Amazon Net PPM CalculationHow to use your Net PPM calculations to optimize your Amazon Advertising efforts — We previously discussed Net Pure Product Margin (Automating Amazon Vendor Central Net PPM Reporting) reports for Amazon Vendor Central, detailing how they are essential to vendors' analytical efforts. As a recap, here is how Amazon describes the report; Identify what products are driving profitability up or down by analyzing Net…Amazon Vendor Central6 min readAmazon Vendor Central6 min read
Thomas Spicer·Jan 11, 2024Automated Amazon Vendor Central Sales ReportsDiscover how to become a data-driven merchant with sales insights — The Sales reports from Amazon Vendor Central provide Vendors with detailed insights into account sales performance. Amazon describes the reports as follows; “Quickly identify opportunities by determining what is contributing to sales performance.” What are the benefits of Amazon Vendor Central Sales Reports? The sales reports offer Vendors key insights into account performance:Amazon Vendor Central6 min readAmazon Vendor Central6 min read
Thomas Spicer·Jan 10, 2024Amazon Vendor Central Forecasting Report AutomationExplore the power of harnessing your Vendor Central Forecasting report data for growth — Forecast reports for Amazon Vendor Central contain valuable information for understanding and predicting customer demand for various products. Per Amazon, the Forcast reports; identify customer demand of the products for production and inventory planning purposes. These reports are used for production and inventory planning, crucial aspects of retail operations, especially…Ecommerce7 min readEcommerce7 min read