Amazon Advertising API: Supercharge Automation
Unlocking Amazon Seller & Vendor Central advertising automation for efficiency, scale, and growth
Are you stuck with a web-based Ads UI, tired of manually downloading and managing 100s of spreadsheets across your clients? Is this making campaign reporting time-consuming, expensive, and error-prone? If you answered “yes!” tapping into the Amazon Advertising API is a must for advertisers on Amazon Seller Central and Vendor Central.
Why use the Amazon Ads API?
The Amazon Ads API offers a set of services for Sponsored Product, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Attribution, and Amazon Marketing Stream that automate your business operations;
- Automate Advertising Tasks: The Amazon Advertising API allows you to automate various tasks and processes related to advertising on Amazon, such as creating and managing campaigns, targeting specific customers, and optimizing ad spending.
- Integration with Other Systems: The Amazon Advertising API can be integrated with other systems and platforms, allowing you to automate tasks and processes across different systems and get a more comprehensive view of your advertising efforts.
- Customize Your Advertising: The Amazon Advertising API allows you to customize your advertising efforts to meet your business's specific needs and goals, allowing you to tailor your campaigns to your unique audience and business model.
- Access Advanced Advertising Features: The Amazon Advertising API provides access to advanced advertising features, such as Sponsored Products, Sponsored Brands, and Amazon DSP, allowing you to reach specific customers and optimize your ad spend.
- Get Insights into Your Customers: The Amazon Advertising API provides access to detailed customer insights and analytics, allowing you to understand your customers better and tailor your advertising efforts to their needs and preferences.
Stay Compliant with Amazon’s Policies
The Amazon Advertising API is designed to be compliant with Amazon’s policies and terms of service, helping you to ensure that your advertising efforts are in line with the official terms and conditions. Some software tools and services use bots, screen scrapers, and other methods to automate processes. However, these violate Amazon’s terms and policies. Openbridge offers a Bot Free Promise for its Amazon automation tools to ensure compliance with Amazon Acceptable User and Data Protection policies.
The drive for Amazon Advertising optimization
Manual advertising data wrangling of report downloads as a consequence of increasing costs and risky errors. As the number of Advertiser accounts expands, those manual processes become expensive and fragile. A day missed downloading, an improperly handled file, or a deleted spreadsheet export folder can toss even the most detail-oriented team into chaos.
Enter automation with the Amazon Advertising API. The API provides programmatic access to the Ads platform. The API offers new efficiency levels by automating operations for both sellers and vendors. You can ditch manual downloads and use the API to automate reporting data for search, social, display, and video ads.
The API supports direct access to data for Sponsored Products, Sponsored Brands, and Sponsored Display. Support for Amazon DSP and Amazon Attribution is also available via the API.
Amazon Advertising metrics
The API offers several performance metrics throughout the shopping journey, including clicks, impressions, sales, and costs. The Amazon Advertising API reports are the best source of currently available metrics for Sponsored Ads, Amazon Attribution, and Amazon DSP:
- Sponsored Product
- Sponsored Brand
- Sponsored Display
- Sponsored Video
- Attribution
- Amazon DSP
- Brand Metrics
- Marketing Stream
- Store Insights
Why Amazon Advertising automation improves efficiency and margins
If you are one of those people manually creating reports using Excel or Google Sheets, you know it can be overwhelming to meet client expectations for quality, insights, and velocity.
First, the manual downloading process can be slow, complex, and frustrating. Manual Amazon Advertising data-wrangling impacts service delivery to internal or client teams, not to mention impacts the bottom line.
Second, manual data wrangling can make it challenging to take advantage of innovative tools like Tableau, Microsoft Power BI, Looker, Amazon QuickSight, or Google Data Studio. Messy collections of files are challenging to keep track of and analyze.
Amazon Advertising agency or consultant experiences direct service challenges with manual processes:
- Your bill rates and delivery schedules factor in labor-intensive and error-prone wrangling work, which means longer timelines and bigger budgets.
- Your clients are underserved and unimpressed with the “spreadsheet” output. It does not meet their expectations OR achieve the value promised by you. They lose confidence in your ability to deliver insights into their ad investments.
Automation means streamlining manual advertising workflows. Employ API tools that do this wrangling work automatically.
Amazon Advertising machine learning, analytics, and reporting
The Amazon Advertising API supports new automation levels that empower efficient data workflows crucial to being a data-driven organization. Data is more timely, accurate, and comprehensive.
Amazon API data fuels reporting, analytics, or data science. Sellers and vendors can create an in-depth seller dashboard, data visualizations, and reports.
Here is an example of a dashboard for an Amazon seller using Tableau:
Julia Sokolova took advantage of the Amazon Advertising data to undertake complex modeling to improve ROI and predict sales. See her article Amazon Ads Analytics — Extended: Demand and sales prediction using Prophet time series, Random Forest, and SHAP values.
In building basic reports or undertaking complex modeling, the API provides the fuel to automate insights efforts.
Amazon Advertising API costs
While some companies may charge for API access, Amazon does not charge fees for utilizing the API. The service is offered as part of your advertiser account.
Getting Started with the Amazon Advertising Platform API
The Advertising API offers significant opportunities for teams that want to invest the development resources to manage implementation and versioning updates. However, if you need internal engineering resources or more bandwidth to integrate with the API, Openbridge can help!
Openbridge offers Amazon Advertising management services for the API. The Openbridge service provides a no-code, fully automated API connector which allows you to;
- Unify data in a trusted, private industry-leading data lake or cloud warehouses like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena. Data is always wholly owned by you.
- Take control, and put your data to work with your favorite analytics tools. Explore, analyze, and visualize data to deliver faster innovation while avoiding vendor lock-in using tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others.
Let’s get started- For FREE!
Try our Seller and Vendor Amazon Ads connector for code-free, fully-automated API data integration!
