Amazon Advertising + Google Data Studio
Amazon Advertising reporting data supercharged comprehensive reporting tools like Data Studio
We are excited to announce that Google Data Studio (now called Looker Studio) allows users to leverage our Amazon Advertising API data integration.
Google Data Studio is a free Google Analytics tool that allows you to create interactive and shareable dashboard-style reports, which can be incredibly useful for marketers who need to move beyond the advertising console.
As an Amazon Advertising Partner, Openbridge will connect Amazon Advertising with a code-free, fully automated data integration. that unlocks critical seller central performance data within the Google Reporting software ecosystem that supports the complete analysis of your ad spend.
Here’s what you need to know about starting with Data Studio, including setting up your Amazon account in the new interface.
Introduction to Google Data Studio
Google Data Studio is a visualization tool that helps you to create interactive data visualizations and reports. Insert charts, tables, maps, and more into your marketing dashboard. Once you have created your report, you can share it with others or publish it on the web so all your team members can see the latest changes.
Google Data Studio is a flexible, customizable data visualization and reporting tool that helps you easily create visual reports, dashboards, and other types of data-driven content. It’s free to use, easy to learn, and has a large community of users.
With business intelligence software like Data Studio, you can create ad-hoc reports for your internal stakeholders or complex dashboards with multiple KPIs for big presentations. You can also save time by automating the creation of new report drafts every day or week.
Data Studio + Amazon Ads: Complete Analysis Solution
The highest-performing sellers on Amazon drive performance by taking advantage of a key resource, Amazon Advertising performance data. Leading sellers recognize that data is the key to unlocking insights that drive purchases, optimize Ad spending, target special offers, and promotions.
The Amazon Advertising data pipeline gives users a fast, code-free opportunity to tap into the performance data the pros are using. Our Amazon Advertising data pipeline delivers Data Studio users code-free and fully automated feeds for analytics and reporting. This means no technical development or engineering implementations to manage brand, video, display, or product advertising API operations.
How Can You Use Google Data Studio With Amazon Reporting Metrics & Dimensions
You can use Google Data Studio to create various reports, ranging from straightforward to complex and sophisticated. The key is learning how each type of report works so that you can design the perfect one for your needs.
Our Amazon Advertising service provides performance data for sponsored products, sponsored brands, stores, display ads, videos ads, and ads within the Amazon DSP and Attribution. We provide a broad array of Ad related activities like keywords, search ads, product display ads, and sponsored product ads.
There is a core collection of report types covered with Sponsored Brands, Sponsored Products, Sponsored Display, and Sponsored Video for use with Data Studio;
- Campaigns
- Ad Group
- Keyword
- Product Ads (Note: This is available for Sponsored Products only)
- ASINs (Note: This is available for Sponsored Products only.)
- Product Attribute Targeting
Why Google Data Studio Over The Advertising Console?
Amazon Ads dashboard is the default view for sellers looking to report on media performance. The dashboard offers key metrics on units ordered, total sales, etc. While the default Advertising console UI is sufficient, leveraging your own reporting tools, like Data Studio, allows you to undertake an in-depth analysis of organic sales, wasteful ad spending, and search history.
For data-driven Amazon advertisers, the Ads API accounts connector will supply key business Insights so you can measure the impact of advertising investments. This will allow you to plan with confidence, optimize spending, and measure marketing strategies.
This is a perfect solution for marketing teams looking to optimize media and campaign strategy;
- want to calculate return on ad spend (ROAS)
- are looking to uncover the advertising cost of sales (ACOS)
- create 360 retail insights by fusing Ad data with shopping activity around your products before, during, and after a campaign
- are seeking to optimize AMZ Advertising investments while creating efficiencies with internal systems
- want to quickly connect Google Data Studio to sales and BI efforts with AMZ Advertising data
- want to consolidate their AMZ Advertising with other paid media data like Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Twitter Ads, and many others into private data lakes or cloud warehouses like Google BigQuery.
How to Set Up Your Amazon Advertising API Data Feeds for Google Data Studio
Google Data Studio works best when paired with a native connector to Google BigQuery. If you don’t already have a Google Cloud account for this tool (and if not, I highly recommend signing up), doing so only takes a few minutes. Plus, we can offer an additional $300 in free credits!
The Google Cloud Platform Free Trial + additional credits from our partners provide you with hundreds of dollars to try the Cloud Platform. Whether you are building software or automobiles, looking to create the next big thing, or wanting to put your company on the same infrastructure that powers Google, Google Cloud Platform has the technology and the partners to help grow your business on our Cloud.
Given the scope, scale, and size of advertising performance data, a system like Google BigQuery must store comprehensive reports data supplied by the Amazon Ads API.
Sharing Reports in Google Data Studio
Once you have the report, you can share it with a colleague, team, or both.
Sharing with a colleague will allow them to view the report from their own Google Data Studio account. They’ll also be able to download it as a PDF and print it out if they want (great for presentations!).
Sharing with your boss means they’ll need access to both accounts to view and download your reports. This is best suited for managers who have access to all accounts in your company but don’t have time!
Finally — sharing with your entire team means that everyone with access to the account can see what was shared publicly. You can also decide whether this is only going out internally or externally — which could prove useful when trying out new strategies or running tests before launching them more broadly across Amazon advertising programs.
Get Started Now
Google Data Studio is a powerful tool for marketers to create compelling reports based on data from the Amazon Advertising Platform APIs. This includes data from the Amazon Demand-side Platform (Amazon DSP) and Amazon Attribution.
Openbridge fuels financial forecasting, marketing analysis, sales reporting, and marketing optimization. Create a new custom dashboard, enhance an existing dashboard, or perform a breakdown of sales with Data Studio.
