Amazon Advertising Sponsored Brands Video & Attribution Updates
Amazon recently released a collection of updates for its Sponsored Brands Video and Amazon Attribution. The updates will continue to create new opportunities to streamline operations and deliver automation for insights efforts.
Sponsored Brands video available in the US, United Kingdom, and Germany
Amazon has released Sponsored Brands video to vendors and sellers registered in the Amazon Brand Registry in the United States, United Kingdom, and Germany.
Sponsored Brands video allows you to upload video creative, create and manage video campaigns, access reporting, stand out on desktop and mobile shopping pages, and help customers discover your brand and products as they shop on Amazon. Ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase.
Spend less time on manual operations, and more time focusing on what matters — reviewing insights, identifying trends, and creating optimization strategies to help maximize performance.
Amazon Attribution Enhancement
The Advertising team has released new features for Amazon Attribution, including expanded bulk operations capabilities for Facebook ads and an enhanced in-app social advertising measurement, to improve efficiency and provide a seamless experience via the Amazon Attribution API.
To help set up your clients for success with Amazon Attribution, the Advertising team is offering user guides for US sellers, US vendors, and UK vendors.
Are you interested in the Amazon Attribution API data connector? Read more on this here:
Amazon Advertising Automation
Looking to ditch manual report downloads? Our code-free, automated pipelines deliver attribution data allowing you to;
- Unify data in trusted, private industry-leading data lake or cloud warehouses like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena. Data is always fully owned by you.
- Take control, and put your data to work with your favorite analytics tools. Explore, analyze, and visualize data to deliver faster innovation while avoiding vendor lock-in using tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others.
