Amazon Rapid Retail Analytics: New API for Real-time Metrics
Unleash the power of your data with Amazon Rapid Retail Analytics for real-time insights for Amazon Vendor Central and Seller Central.
Amazon Vendor Central and Seller Central have a new real-time API, Rapid Retail Analytics. Openbridge partnered with Amazon on a closed beta of the new API, and we are excited to announce that we have finally released it. Getting insights on data-driven selling on Amazon has never been easier.
What is Amazon Rapid Retail Analytics?
Amazon’s Retail Rapid Analytics API provides information on products on Amazon with important performance metrics like sales, traffic, and inventory data. At the moment, Sellers only have access to Sales data. Vendors can access Sales, Traffic, and Inventory, a game changer.
For example, in the Vendor Real-time Inventory data, the new data will show;
when Amazon shopper notices the product available in the Buy Box as Ships and Sold by Amazon (vendors) or Ships from Amazon (FBA seller), that quantity is reflected in this metric. In a near real-time context, reflecting what shoppers notice allows vendors and FBA sellers to tailor their activities accordingly.
Understanding Amazon marketplace data will provide immediate insight into ASIN level activity. See this post from Amazon for more details on how this Vendor data works and how it varies from other Vendor Reports.
Vendor Real-time Core Data Sets
Here are the three core datasets this platform offers in the API;
📊 Sales
- Ordered Units: It shows how many units Amazon customers buy for a specific ASIN in a certain period. The items sold can be negative if there are more cancellations than orders.
- Ordered Revenue: The total money made from selling a specific product within a certain time period. We make adjustments to account for cancellations.
📦 Inventory
- Number of units available for sale on Amazon website across regions and apps. It is based on the units in Amazon fulfillment centers that are in a sellable condition, excluding units in customer shopping carts or allocated for other orders.
🚀 Traffic
- Glance Views: It indicates the number of times customers have viewed the product detail page for a specific ASIN. The views are counted when a particular merchant is the featured offer for the product. For vendors, this metric is applicable when retail is the featured offer. Glance views are reported based on the Amazon Retail Analytics manufacturing view.
Examples of Rapid Retail Analytics API Data
Here are some examples of the data included in the hourly data feeds:
- Sales: Hourly sales data would show two units of ASIN “B123456789” ordered between 7:00 pm and 8:00 pm UTC on February 20th, 2023, which generated revenue of 37.98.
- Traffic: Hourly traffic data would show ASIN “B123456789” received 5,000 “glance views” between 7:00 and 8:00 pm UTC on February 20th, 2023.
- Inventory: Hourly inventory data would show that ASIN “B123456789” had 9,000 units highly available between 7:00 pm and 8:00 pm UTC on February 20th, 2023.
The “highly available” metric measures the number of units on Amazon that can be bought with fast shipping, usually Prime. It is based on units in good condition in Amazon’s warehouses. This number considers units unavailable for sale, such as those in customer shopping carts or reserved for other orders.
The quantity shown reflects this metric when a customer sees a product available to buy directly from Amazon. This metric differs from “Sellable Units” because it doesn’t consider known demand when counting inventory.
Real-world Use Cases For Retail API Data
We have included a collection of thought-starter SQL queries for the Retail API data. These queries aim to provide a starting point for understanding how the data can be used to drive insights that inform efficient business growth.
See Unleashing Business Insights With Amazon Rapid Retail Analytics.
Say Goodbye to Manual Processes with Amazon’s Retail Rapid Analytics API
Traditionally, Vendors have had to rely on manual Amazon Vendor Central Retail Analytics report downloads or legacy EDI services to access their sales data from retailers. These methods were often time-consuming and prone to errors, as they required manual generation and downloading of reports. This manual process resulted in delayed insights and an inability to make timely business decisions.
Amazon’s Retail Rapid Analytics API is a big change for Vendors, offering faster and more automated processes that were impossible before. Using fast data, vendors can understand their business better, make smarter choices, and increase growth and profits.
RocketBike Soars with Real-Time Rapid Retail Analytics Insights
RocketBike, an early tester, was excited to compare the new API with the old data access methods. Vendor real-time data automates and speeds up understanding of vendor business performance like never before. This includes unifying Amazon Advertising data, data on inventory levels, and other benchmarks to provide a complete picture of the customer base on Amazon.
As Michael Swenson, the CMO at Rocketbike, puts it;
“We use Vendor real-time data to drive growth and profitability for our clients by gaining insights into sales, traffic, and inventory faster than ever before.”
Utilizing the Vendor real-time data API doesn’t just translate into speed; it embodies efficiency, precision, and agility in decision-making. For businesses like RocketBike, this advancement means staying ahead of the curve and redefining it. With direct access to consolidated and immediate data, RocketBike can optimize its strategies in real-time, making adjustments that align with the current market dynamics and consumer behavior.
The benefit extends beyond just agility. It’s about the granular visibility into key performance indicators (KPIs) that empower data-driven strategies. By leveraging this innovative tool, RocketBike can dissect the nuances of sales trends, inventory turnover, and advertising effectiveness with unprecedented clarity.
This level of detail allows for a proactive rather than reactive approach to market changes, leading to more intelligent investments in marketing, inventory management, and overall business development.
In a landscape where time and accuracy are the currency of success, RocketBike’s adoption of the Vendor real-time data API is not just an upgrade but a transformation. The ability to leverage real-time data analytics is a game-changer that delivers not just incremental improvements but exponential growth and a competitive edge that is critical in today’s fast-paced digital
Fast Access to ASIN Level Sales, Inventory, and Traffic Data
There are three new data sets Amazon offers to Vendors:
- Real-time Sales: This metric supports the Ordered Units and Ordered Revenue, giving you access to sales data in real-time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.
- Real-time Inventory: This metric supports the Quantities and Sku, providing inventory data in real-time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.
- Real-time Traffic: This metric supports the Views, Buy Box Percentage, and Sessions, allowing you to track your traffic in real-time for the US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, EG, TR, SA, AE, IN, SG, AU, JP.
Check out our Amazon Rapid Retail Analytics API documentation for a deep dive.
Seamless, Code-free Rapid Retail API Automation Unleashed
Openbridge collaborated with Amazon in a closed beta to provide automated data feeds, without the need for code, to quickly deliver Vendor data directly to Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena.
Amazon Vendors now have direct, code-free, and fully automated access to a collection of data feeds;
This fast and unified data access enabled teams to utilize their preferred analytical tools, such as Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight, for various purposes, including machine learning, business intelligence, data modeling, and online analytical processing.
Get Started Automating Amazon Rapid Retail Analytics API Data for Amazon Vendor Central — For Free.
Selling your products on Amazon benefits from rich, data-driven insights. Ditch the messy, manual report downloads for code-free automation access to Amazon’s new Retail Rapid Analytics. Openbridge integration is a code-free, fully automated API integration. By providing Vendors with access to high-velocity data, they can accelerate the speed at which the team can gain valuable insights that deliver data-driven growth and profit.
Sign up for a 30-day free trial of our Amazon Rapid Retail Analytics API code-free automation.
