Code-free Amazon Vendor Central Software

New Data and Analytics Amazon Software for Vendors

Amazon vendors can take a lot of time and effort to manually work with their e-commerce data. With the help of Amazon Vendor Central software, you can stay ahead of the competition.

This post will show you how to leverage software tools to harness and automate vendor data to drive growth and efficiency. We’ll discuss best practices for collecting vendor data and give examples of using the information to inform purchasing decisions.

What Is Amazon Vendor Central Software?

Unlike Amazon Vendor Central and Amazon Seller Central EDI integration of old, there have been significant improvements in the Selling Partner API capabilities Amazon offers to Vendors and Sellers.

One of those improvements has been the release of the Amazon Selling Partner API and Amazon Advertising APIs. These new APIs have unlocked tremendous opportunities for Amazon Vendor Central software data automation in three key areas;

1. Amazon Advertising (Sponsored Ads, DSP, Attribution)
2. Brand Analytics Reports
3. Vendor Retail Analytics Reports (also see Amazon Retail Analytics for sellers)

Amazon Vendor software for data automation provides a wide variety of features, including the ability to view which items are selling best, sales history, glance views, and other Amazon Vendor Central reports.

The following is a collection of Amazon Vendors data feeds available via the Amazon Selling Partner API;

• Vendor Sales Report
• Net Pure Product Margin Report
• Vendor Traffic Report
• Vendor Forecasting Report
• Vendor Inventory Manufacturing Report
• Vendor Inventory Sourcing Report

In addition, Vendors have access to supporting data for brand, traffic, and ads-related performance data:

• Vendor Brand Analytics
• Vendor Retail Procurement
• Vendor Direct Fulfillment
• Vendor Real-time Traffic
• Vendor Real-time Inventory
• Vendor Real-time Sales
• Amazon Advertising

For example, in the Vendor Real-time Inventory data, the metrics reflect when an Amazon shopper notices the product available in the Buy Box as Ships and Sold by Amazon (vendors) or Ships from Amazon (FBA seller); that quantity is reflected in this metric. In a near real-time context, reflecting what shoppers notice allows vendors and FBA sellers to tailor their activities accordingly.

Amazon Vendor API Data Automation

Automation will automatically generate reports, process, route, and load to your private data destination so you can manage and optimize your sales and inventory.

With data unified and accessible, quickly optimize for poor conversion rates, ordered product sales, identify gaps in operational performance, uncover the percentage of customers converting, refine advertising efforts on and off Amazon, or discover key customer metrics that impact purchase decisions.

Most importantly, data automation unlocks the ability to use BI tools that can spot trends and adjust your business in response to changing market conditions.

There are several options these days for Amazon Advertising analytics for Vendors. For example, you can use your tools for e-commerce insights like business intelligence, data visualization, SQL, or data science tools. Examples are Google Data Studio, Tableau, Microsoft Power BI, Looker, and Amazon Quicksight.

You are using tools like these for performance insights is possible because you can now unify your data to a leading data lake or cloud warehouses like Databricks, Redshift, Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena for a unified, analytics-ready single source of truth to fuel informed decisions on product, media, and customer demand.

Avoid Scraping, Bots, RPA, and Other “Hacks” For Amazon Vendor Central Integration Software

Participation in formal, certified developer programs from companies like Amazon is critical for transparency, consistency, and security.

Amazon clearly states that hacks, data scraping, RPA, bots, and other tools bypassing official APIs should be avoided. Only leverage Amazon Vendor software based on official Amazon APIs and in verified Vendor developer program(s).

• Official Amazon Seller Central Partner Network (SCPN)
• Official Amazon Advertising Partner Program

Official Amazon Vendor software tools must comply with all applicable program terms;

• Amazon Advertising API Terms
• Amazon Advertising API Data Protection Policy
• Amazon Advertising Partner Network Terms & Conditions
• Amazon Developer Services Agreement
• Data Protection Policy (DPP)
• Acceptable Use Policies (AUP)

Trusted third-party software and services

Any Amazon tool you use should comply with Amazon software policies.

Using data scrapers, bots, and other hacks to automate data for inventory levels, accessing Amazon’s customers’ order information, or sales channels violates Amazon AUP and DPP.

Openbridge invests significant time and energy in working through official developer programs established by Amazon that require developers to undertake rigorous audits, reviews, and compliance monitoring to be approved as a users of their systems.

See our Bot Free Promise for more information.

Start Your Amazon Vendor Central Software Data Automation Efforts Today — For Free

Ditch the manual Amazon Vendor Central report downloads for product research, inventory analysis, or sales channel insights. Using Amazon Vendor Central software will enable you to adapt to new opportunities and challenges, which can mean the difference between success and failure for vendors.

Openbridge is an Amazon Vendor Central, Amazon Seller Central, and Amazon Advertising verified partner that offers code-free Amazon automation, one of the most potent Vendor software tools you can tap into.

Openbridge is a cloud-based Amazon Vendor Central software tool for Amazon Sellers and Vendors. It allows you to manage multiple accounts simultaneously, monitor sales performance across all channels, and automate inventory management and shipping processes.

Automation accelerates performance and the speed at which your team can gain valuable insights to deliver data-driven growth and profit.

Sign up for a 30-day free trial of our Vendor Central Software automation.

Frequently Asked Questions

Does the Amazon SP-API support Amazon Seller Central and Amazon Vendor Central?

Yes, the API broadly supports the Amazon Marketplace for Vendors and Sellers.

Do I have to use a legacy EDI solution?

No, the new SP-API is meant to replace any legacy EDI solution in the market. However, switching from the EDI to the API may be complete depending on your Amazon business situation.

Can I use my Amazon Seller Software for my Vendor Central account?

While Vendors and Sellers both use Amazon for product sales, they do so in very different contexts. For example, an Amazon listing for a vendor is managed differently than one for an Amazon FBA seller. While there are some shared capabilities (see Amazon Advertising), most Amazon Seller Tools are designed to support the specifics of FBA retail vs. Vendors.

Openbridge offers a no-code, seamless integration with the Amazon Vendor Central Software API.

Does your Selling Partner application support Seller Central and Vendor Central?

We support a common method and best practice for Amazon automation on Seller Central or Vendor Central via the Selling Partner APIs and Amazon Advertising APIs.

Do you support Amazon Brand Analytics for vendors?

Yes, we do. Access to this data requires you to enroll in the Amazon Brand Registry.

Do I need to hire a software developer to work with your system?

No, Openbridge offers no-code automation software that allows you direct access and ownership of data to determine sales performance trends, sales history, Amazon Advertising data for marketing initiatives, and much more.