Openbridge Releases a New Instagram Graph API Integration for To Enable Instagram Analytics!
On April 4th 2018, Instagram began an unscheduled termination of their legacy API. As a result, many third-party applications and Instagram analytics tools stopped working correctly. Luckily, we were prepared and have an exciting announcement for all the teams who were left impacted by the shutdown and lost access to Instagram performance and insights data for organic content and business profiles.
Today we are announcing the public availability of our new data integration, Instagram Business IQ.
Like our Facebook Graph Api connectors, the new integration takes advantage of the Instagram Graph API to unlock access to critical insights data within the Instagram platform. The new integration will help minimize the impact of Facebook’s shutdown of the legacy Instagram API, especially for the thousands of analysts who were doing Instagram analytics reporting, analysis and visualizations.
“With the old Instagram API shutdown, accessing insights data has been disrupted for many analysts. However, our new Instagram Graph API integration is ready to go! Using the new API opens new pathways for marketing professionals and analysts to discover insights about the performance of their content on Instagram.” said Thomas Spicer, CEO and Founder of Openbridge.
With the Openbridge Instagram Business IQ product marketers and analysts will have simple and easy access to insights data so they can optimize community engagement across their accounts.
What Is Instagram Business IQ? The Data You Need For Instagram Analytics
The Instagram Business IQ integration seamlessly automates insights data collection from Instagram leveraging the new Graph API. This insights data can be easily used with self-service Instagram analytics with preferred visualization tools to discover insights. Openbridge makes the following data available:
- media metadata including account, media and user identification data and URLs
- media insights for video, photo, carousel album and stories include impressions, likes, reach, saved media, video views
- business account metadata including account ID, Facebook account ID biography, followers and follow counts, media count, name, profile picture URL, username and website
- business account insights including impressions, reach, gender and age distribution, location distribution, audience country distribution, audience city, online followers, followers count, email contacts, phone call clicks, text message clicks, get directions clicks, website clicks and profile views
This data points will help you understand follower growth, top posts, engagement rate, best time to post and how your posts perform overall. Everything you need to understand performance for your Instagram reporting efforts.
“Simple and easy availability of account and media data empower Instagram professionals to explore and discover insights and fuel decision-making. Using their favorite analytics tools like Tableau, Qlik, Mode, Looker or Excel, marketers and analysts can unlock insights and creative opportunities for their social media strategies in the most meaningful and comfortable way.” said Thomas Spicer.
Get Started With Instagram Analytics!
Getting started is simple, fast and free. Log in to Openbridge platform or sign up for an account if you haven’t done so already, and then activate your Instagram Business IQ subscription: https://openbridge.com/product/openbridge-instagram-business-iq.
If you have any questions about Instagram Business IQ product and want to know more about how to unlock powerful data from your Instagram business account, feel free to leave a comment or contact us at hello@openbridge.com.
About Openbridge
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform allows you to connect to reveal data from your marketing efforts from social networks like Facebook, Twitter, YouTube as well as web analytics tools (e.g., Adobe Analytics, Webtrends, Google Anlaytics 360), media platforms (e.g., DoubleClick Campaign Manager, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.).
About Instagram
Launched in October 2010, Instagram is a popular photo-sharing and video-sharing app for smartphones. Application allows users to share their life with friends through a series of pictures a fun and quirky way. Instagram is a Facebook company. http://www.instagram.com
