The Ultimate Amazon FBA Calculator: A Must-have For Maximizing Profits & Growth

How to use the Amazon FBA calculator to calculate potential profits and costs quickly.

Published in

Openbridge

10 min readJan 9, 2023

An Amazon FBA calculator is a tool that helps Amazon Seller Central merchants determine the profitability of using the Amazon fulfillment service (FBA) to sell their products.

What is Amazon FBA? It is a paid service that handles the storage, packing, and shipping of products for sellers and charges fees for these services. For FBM, all those activities are handled by the seller, not Amazon. As such, the type of Amazon business is relevant to a calculator.

This post provides examples of two types of calculators; profitability and revenue. There are detailed examples of Excel and SQL-based Amazon calculators. Please note these examples will require inputs and refinement to work in your specific situation. They are references, so you can get inspired to build from them.

Why use an Amazon FBA calculator?

Some benefits of using an Amazon FBA calculator include:

It helps sellers determine the feasibility of using the FBA service: By entering the product cost, shipping cost, FBA fees, and sale price into the calculator, sellers can see how much money they will make (or lose) by using the FBA service to sell their products. This can help sellers decide whether it is worth using the FBA service for a particular product.
It allows sellers to undertake product research by comparing the profitability of different products: By using the Amazon FBA calculator to calculate the profitability of multiple products, sellers can compare the potential profitability of different products and choose to sell the most profitable ones.
It helps sellers set appropriate sale prices: By using the Amazon FBA calculator to see how much profit they can make on a product, sellers can set appropriate sale prices for their products to ensure that they are making a profit.
It helps sellers understand the impact of FBA fees: FBA fees can be a significant cost for sellers. An Amazon calculator can help sellers understand how these fees impact their profitability. This can help sellers decide whether to use the FBA service or another fulfillment option.

(Note: Calculators are principally focused on FBA).

What type of information is needed for an Amazon calculator?

To use an Amazon FBA calculator, you will need to make sure you have the following information:

The product cost is the cost of manufacturing or purchasing the product.
The shipping cost is the cost of shipping the product inventory to an Amazon fulfillment center.
The FBA fees are the Amazon seller fee charges for storage, packing, and shipping of the product. These fees can be calculated using the Amazon FBA calculator on the Amazon website.
The sale price: This is the price at which you plan to sell the product on Amazon.

Based on this information, the Amazon FBA calculator will calculate the total cost of the product (including the product cost, shipping cost, and FBA fees) and the profit (the difference between the sale price and the total cost). This allows sellers to see how much money they will make (or lose) using the FBA service to sell their products.

The calculator examples below will apply generally to any Amazon FBA seller across all Amazon marketplaces.

Creating an Amazon FBA Excel calculator

To create an Amazon FBA calculator in Excel, you will need to do the following:

Open a new spreadsheet in Excel.
Create the following column headers: “Product Name,” “Product Cost,” “Shipping Cost,” “FBA Fees,” “Total Cost,” “Sale Price,” and “Profit.”
Enter the name of the product you are selling in the “Product Name” column.
Enter the cost of the product in the “Product Cost” column. This should include the cost of manufacturing or purchasing the product.
Enter the product's shipping cost to Amazon’s fulfillment center in the “Shipping Cost” column. This can be found on the Amazon FBA calculator on the Amazon website.
Calculate the FBA fees for the product using the following formula: FBA Fees = (Product Cost + Shipping Cost) * (Fulfillment Fee + Storage Fee + Optional Services Fee). The fulfillment, storage, and optional services fees can be found on the Amazon FBA calculator.
Enter the total cost of the product in the “Total Cost” column by using the following formula: Total Cost = Product Cost + Shipping Cost + FBA Fees
Enter the product's sale price in the “Sale Price” column. This is the price you plan to sell the product on Amazon.
Calculate the profit for the product by using the following formula: Profit = Sale Price — Total Cost

This should give you a basic Amazon FBA calculator that you can use to determine the profitability of selling a product on Amazon using the FBA program. You can add additional columns or features to the calculator as needed.

Want to create a function in VB for excel? Below is a formula to calculate Amazon FBA fees as an embedded Excel script. To create an Amazon FBA calculator in VBA, you must create a new module in your Excel workbook and add a function to calculate the FBA fees and total cost. Here is an example of how you could create the function:

Function FBA(productCost As Double, shippingCost As Double, fulfillmentFee As Double, storageFee As Double, optionalServicesFee As Double) As Double
FBA = (productCost + shippingCost) * (fulfillmentFee + storageFee + optionalServicesFee)
End Function

This function will take in the product cost, shipping cost, fulfillment fee, storage fee, and optional services fee as inputs and return the FBA fees as a result. To use this function in your spreadsheet, you can enter the following formula in a cell:

=FBA(A2, B2, C2, D2, E2)

This will calculate the FBA fees for the product, using the values in cells A2, B2, C2, D2, and E2 as the inputs. You can then use additional formulas to calculate the total cost and profit for the product.

Creating An Amazon FBA Calculator With SQL

To create an Amazon FBA calculator in SQL, you need to create a table to store the data and a SELECT statement to calculate the FBA fees and total cost. Here is an example of how you could create the table and SELECT statement:

CREATE TABLE amazon_fba_calculator (
product_name VARCHAR(255),
product_cost DECIMAL(10,2),
shipping_cost DECIMAL(10,2),
fulfillment_fee DECIMAL(10,2),
storage_fee DECIMAL(10,2),
optional_services_fee DECIMAL(10,2),
sale_price DECIMAL(10,2)
);
SELECT
product_name,
product_cost,
shipping_cost,
(product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee) AS fba_fees,
(product_cost + shipping_cost + (product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee)) AS total_cost,
sale_price,
sale_price - (product_cost + shipping_cost + (product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee)) AS profit
FROM amazon_fba_calculator;

This will create a table called “amazon_fba_calculator” with the following columns: “product_name”, “product_cost”, “shipping_cost”, “fulfillment_fee”, “storage_fee”, “optional_services_fee”, and “sale_price”.

The SELECT statement will calculate the FBA fees, total cost, and profit for each product in the table.

You can then insert rows into the table with the data for each product, and run the SELECT statement to see the calculated FBA fees, total cost, and profit for each product.

What is an Amazon FBA revenue calculator?

An Amazon FBA revenue calculator is a tool that helps sellers on Amazon estimate the potential revenue they can earn by using the Amazon fulfillment service (FBA) to sell their products. The FBA service handles the storage, packing, and shipping of products for sellers and charges fees for these services.

To use an Amazon FBA revenue calculator, you will need to enter the following information:

The product cost: This is the cost of manufacturing or purchasing the product.
The shipping cost: This is the cost of shipping the product to an Amazon fulfillment center.
The FBA fees: These are the fees charged by Amazon for the storage, packing, and shipping of the product. These fees can be calculated using the Amazon FBA calculator on the Amazon website.
The sale price: This is the price at which you plan to sell the product on Amazon.
The number of units you plan to sell: This is the number of units of the product that you expect to sell.

Based on this information, the Amazon FBA revenue calculator will estimate the total revenue you can earn by selling the product using the FBA service. This can be helpful for sellers considering using the FBA service to sell their products, as it allows them to see how much money they can make by using the service.

Note that the estimates produced by an Amazon FBA revenue calculator are just that — estimates. Actual revenues may vary based on various factors, such as the level of competition for the product, the demand for the product, and the effectiveness of your marketing efforts.

Creating an Amazon FBA Revenue Excel calculator

To create an Amazon FBA revenue calculator in Excel, you will need to create a new spreadsheet and add the following columns: “Product Name”, “Product Cost”, “Shipping Cost”, “FBA Fees”, “Total Cost”, “Sale Price”, “Units Sold”, “Total Revenue”, and “Profit”.

Here is an example of how you can use formulas to calculate the FBA fees, total cost, total revenue, and profit in Excel:

Enter the name of the product in the “Product Name” column.
Enter the cost of the product in the “Product Cost” column. This should include the cost of manufacturing or purchasing the product.
Enter the cost of shipping the product to Amazon’s fulfillment center in the “Shipping Cost” column. This can be found on the Amazon FBA calculator on the Amazon website.
Calculate the FBA fees for the product by using the following formula in the “FBA Fees” column: =(C2+D2)*(E2+F2+G2). The fulfillment, storage, and optional services fees can be found on the Amazon FBA calculator.
Calculate the total cost of the product by using the following formula in the “Total Cost” column: =C2+D2+H2
Enter the product's sale price in the “Sale Price” column. This is the price you plan to sell the product on Amazon.
Enter the number of units you plan to sell in the “Units Sold” column.
Calculate the total revenue by using the following formula in the “Total Revenue” column: =I2*J2
Calculate the profit by using the following formula in the “Profit” column: =I2*J2-K2

This should give you a basic Amazon FBA revenue calculator that you can use to estimate the potential revenue you can earn by using the FBA service to sell your products on Amazon. You can add additional columns or features to the calculator as needed.

To create an Amazon FBA revenue calculator in Visual Basic (VB), you will need to create a new project in the Visual Basic editor and add a function to calculate the FBA fees, total cost, and total revenue. Here is an example of how you could create the function:

Public Function FBA(productCost As Double, shippingCost As Double, fulfillmentFee As Double, storageFee As Double, optionalServicesFee As Double, salePrice As Double, unitsSold As Integer) As Double
  Dim fbaFees As Double
  Dim totalCost As Double
  Dim totalRevenue As Double
  fbaFees = (productCost + shippingCost) * (fulfillmentFee + storageFee + optionalServicesFee)
  totalCost = productCost + shippingCost + fbaFees
  totalRevenue = salePrice * unitsSold
  FBA = totalRevenue - totalCost
End Function

This function will take in the product cost, shipping cost, fulfillment fee, storage fee, optional services fee, sale price, and the number of units sold as inputs and return the profit as a result.

To use this function in your code, you can call it like this:

Dim profit As Double
profit = FBA(100, 10, 0.1, 0.2, 0.1, 150, 500)

This will calculate the profit for a product with a product cost of 100, a shipping cost of 10, fulfillment, storage, and optional services fees of 10%, 20%, and 10%, respectively, and a sale price of 150 and 500 units sold.

Creating An Amazon FBA Revenue Calculator With SQL

To create an Amazon FBA revenue calculator in SQL, you will need to create a table to store the data and a SELECT statement to calculate the FBA fees, total cost, and total revenue. Here is an example of how you could create the table and SELECT statement:

CREATE TABLE amazon_fba_revenue_calculator (
  product_name VARCHAR(255),
  product_cost DECIMAL(10,2),
  shipping_cost DECIMAL(10,2),
  fulfillment_fee DECIMAL(10,2),
  storage_fee DECIMAL(10,2),
  optional_services_fee DECIMAL(10,2),
  sale_price DECIMAL(10,2),
  units_sold INT
);

SELECT 
  product_name,
  product_cost,
  shipping_cost,
  (product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee) AS fba_fees,
  (product_cost + shipping_cost + (product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee)) AS total_cost,
  sale_price,
  sale_price * units_sold AS total_revenue,
  sale_price * units_sold - (product_cost + shipping_cost + (product_cost + shipping_cost) * (fulfillment_fee + storage_fee + optional_services_fee)) AS profit
FROM amazon_fba_revenue_calculator;

This will create a table called “amazon_fba_revenue_calculator” with the following columns: “product_name”, “product_cost”, “shipping_cost”, “fulfillment_fee”, “storage_fee”, “optional_services_fee”, “sale_price”, and “units_sold”. The SELECT statement will calculate the FBA fees, total cost, total revenue, and profit for each product in the table.

You can then insert rows into the table with the data for each product, and run the SELECT statement to see the calculated FBA fees, total cost, total revenue, and profit for each product.

What is the best Amazon FBA calculator?

Not interested anymore in rolling your own calculators? Many Amazon FBA calculators are available, and the best one for you will depend on your specific needs and preferences. Some popular Amazon FBA calculators include:

The Amazon FBA Calculator: This calculator is provided by Amazon and allows sellers to calculate the FBA fees for their products. It is a good choice for sellers who want a quick and easy way to calculate the fees for a single product.
FBA Calculator for Amazon: This calculator is a popular third-party tool that allows sellers to simultaneously calculate the FBA fees and total cost for multiple products. It is a good choice for sellers who want a more advanced calculator with additional features, such as comparing the profitability of different products.
Sellery: This calculator is another popular third-party tool that provides a wide range of features for sellers, including an FBA calculator, a profit calculator, and a tool for managing inventory and orders. It is a good choice for sellers who want a comprehensive solution for managing their business on Amazon.

The best Amazon FBA calculator for you will depend on your specific needs and preferences. You may want to try different calculators to see which works best for you, including building your own.

Get Started Automating Amazon Seller Central Data — For Free.

Ditch the manual Amazon Seller Central FBA report downloads. Openbridge is a verified partner Amazon Selling Partner API developer and offers code-free data automation, one of the most potent tools FBA sellers can tap. Automation accelerates performance and the speed at which your team can gain valuable insights to deliver data-driven growth and profit.