Using Instagram Ecommerce + Amazon Advertising To Drive Sales
Using paid advertising on Instagram can add a needed boost to brand and product awareness. Why pair Instagram with Amazon Selling? Check out this post.
Advertising on Instagram and Amazon provides a cohesive and consistent catalyst for creating a sales engine for your e-commerce operation. Pairing Amazon Advertising with your Instagram efforts ensures people become aware of your offering on Instagram and get exposure and reinforcement on Amazon.com.
Types of Instagram Ads
What types of advertising options are available to you on Instagram? The best way to use Instagram for advertising would involve combinations of the following approaches:
- Photo Ads: Tell your story through a clean, simple, and beautiful creative canvas
- Video Ads: Get the same visually immersive quality as photo ads — with the added power of sight, sound, and motion
- Carousel Ads: Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
- Collection Ads: Visually inspire and help audiences discover, browse, and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images, or both.
How to You Target Instagram Paid Media For E-commerce
- Location: Target people based on specific places like states, provinces, cities, or countries.
- Demographics: Narrow your audience based on information like age, gender, and languages.
- Interests: Reach people based on interests like apps they use, ads they click, and accounts they follow.
- Behaviors: Define your audience by activities they do on and off of Instagram and Facebook.
- Custom Audiences: Run ads to customers you already know based on their email addresses or phone numbers.
- Lookalike Audiences: Find new people who are similar to your existing customers.
- Automated Targeting: Create an audience who might be interested in your business using a variety of signals, including location, demographics, and interests.
Instagram + Amazon Advertising
It is critical that you make sure that any paid media being run on Instagram aligns with your Amazon Advertising buys. For example, if you are using Instagram Collection Ads for a set of products, you will want to make sure that those same products are part of a campaign within Amazon Ads.
You can learn more about Amazon Advertising here:
Instagram and Amazon Data Analytics
It’s not enough to post on Instagram. You also need to monitor your e-commerce funnel, from Instagram to the sale on Amazon. The better you track e-commerce performance, the easier it is for you to fine-tune your Instagram strategy so you can attract more people to your posts and drive more sales. Understanding performance allows you to optimize for higher conversion rates and higher revenues for your business.
Instagram and Amazon Seller data is critical to figure out what kind of posts, promotions, and products people are liking and engaging with the most. Here is an example of undertaking data analysis on the performance of products, categories, and spend. You can extend this with Instagram organic and paid media data:
Here are a few examples of Instagram analytics:
Are you using data analytics to drive sales and optimize profit?
Get Started: Tap into the data that fuels dominant Instagram e-commerce analytics
- Do you want the best analytics tools like Tableau, Looker, Periscope Data, Mode, and Grow.com, to fuel your sales?
- Do you want your Instagram, Amazon Sales, and Advertising data stored in private data lakes or cloud warehouses like Azure Data Lake, AWS Redshift, AWS Redshift Spectrum, AWS Athena, and Google BigQuery?
For data-driven sellers, the Openbridge Instagram and Amazon data integrations supply the data that helps you measure the impact of sales and advertising investments. With this data, you can plan with confidence, optimize spend, and measure marketing strategies.
Get our software data integrations to power your e-commerce business intelligence, data science, visualizations, and reporting:
- Instagram Business Insights — Dig into your profile and Instagram network insights
- Instagram Stories Insights — Stories disappear, get critical insights data so you can understand how they perform before they go away
- Amazon MWS Advanced Reporting — The most complete Amazon MWS API data integration delivers a comprehensive view of your seller operations. Over 50 data feeds for listings, inventory, fees, orders, FBA, returns, and many others directly from the Amazon MWS API
- Amazon MWS Basic Reporting — Take control of your data by building a Seller reporting and analytics foundation. The MWS Basic Reporting API connector delivers a core set 7 data feeds
- Amazon MWS Real-time Orders — Hourly feeds of MWS order data for use in your local ordering system, researching issues, answering customer questions, and using your fulfillment system (FBM)
- Amazon MWS Settlements — Settlement reports provide a detailed breakdown of account activity for a given settlement period
- Amazon Advertising API delivers media-related data for Amazon Sponsored Products, Amazon Sponsored Display, and Amazon Sponsored Brands. The API provides direct access to critical campaigns, keywords, ads, products, and brand advertising data points
Want to discuss how to leverage seller and advertising data within your organization? Need powerful analytics as a service platform? A team of experts to kickstart your data and analytics efforts? We can help!
Reach out to us at hello@openbridge.com. Prefer to talk to someone about Instagram e-commerce analytics? Set up a call with our team of data experts.
Visit us at www.openbridge.com to learn how we are helping other companies with their data efforts.
