How can you use YouTube Analytics to deliver exceptional content performance?
Are you paying attention to video content performance metrics? If you invest in video content you are also making significant investments in people finding this content and engaging. Understanding the performance of these investments will ensure you are making informed decisions around what is working or not working.
Leverage Your YouTube Data!
These are great times for YouTube analytics. Understanding traffic sources, average view duration, playback locations, watch time…are all important factors in getting insights about audience content engagement and preferences. As a content creator, undertaking this type of analysis is a must.
What types of data can you get from YouTube? There are two primary types of data from YouTube:
- Channel: The best way to think about channels is like TV. Think of a YouTube channel like CNN, Fox, NBC, and TNT.
- Video: Video level data represents the “shows” running on each of those channels.
It is important to know that some YouTube video performance data is public while other is only available to the channel or content owner. To get a sense of what is possible, here is an example of this type of YouTube data analysis:
Pick Your Favorite Data Analysis Tool
There are many tools available depending on the type of data analysis you are interested in undertaking. Platforms like Tableau, Looker, Power BI…provide a foundation to undertake YouTube data analysis. These tools, when paired with YouTube channel and video data, offer tremendous analytic opportunities.
If you are interested in learning about the data that is available from YouTube take a look at these posts:
- The Most Direct Way To Analyze 1000+ YouTube Channels
- Youtube Data: Unlocking The Potential Of Your Content
- YouTube Analytics Competitor & Audience IQ
- YouTube Channel Insights Integration Released
Any questions, feel free to reach out! Thanks
DWant to discuss how to undertake YouTube Analytics within your organization? Need a platform and team of experts to kickstart your data and analytic efforts? We can help! Getting traction adopting new technologies, especially if it means your team is working in different and unfamiliar ways, can be a roadblock for success. This is especially true in a self-service only world. If you want to discuss a proof-of-concept, pilot, project or any other effort, the Openbridge platform and team of data experts are ready to help.
Reach out to us at hello@openbridge.com. Prefer to talk to someone? Set up a call with our team of data experts.
Visit us at www.openbridge.com to learn how we are helping other companies with their data efforts.
